Good communication takes many forms, but the growth of online platforms means that quality video content has become an integral part of modern marketing, and a powerful way of sharing ideas and best practice in all aspects of business and education. Websites and social media provide enormous potential to use your own platform to leverage the power and reach of effective video communication to improve marketing, internal communications and effective dissemination of your message.
According to a 2017 Cisco Study, as sited by Tubular Insights, videos will drive 80% of internet traffic by 2021, that's barely eighteen months from now. If you are not using video already, or if your video is under acheiving it's time to act. The major search engines regard the presence of video on your site as being an indication of good quality, media rich content. Using video on your website not only boosts your search engine optimisation and greatly enhances your chances of being ranked on the first page of search engine results, but also increases engagement - keeping vistors on your site for longer.
Users like video, searching for it in peference to text and using it before they engage with text. Video has become the preferred 'gateway' to many organisations' online presence, and from that first point of contact onwards remains key in retaining engagment and supporting all types of audiences.
Crucially people remember video! Its ability to convey key ideas simply and powerfully provides a major advantage over other forms of communication.
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